Studies have shown that 90% of online business ventures fail within the initial four months with a web development company, you will not only get a high performing website, but also a high functioning strategy. They will consistently work to solve problems and add value to your business for long term returns. sistoto
While the lack of proper business knowledge, brand identity, and resources are obvious reasons, the lack of adequate online activity can be an issue as well. With businesses growing through their online activities, it has become pertinent they associate themselves with best web development company for you. The stronger your digital strategy is the greater your lead conversion is, and the greater your business destiny looks.
It all starts with a quality website. Surely, social media, SEO, etc. tie into the formula, it is your website that keeps customers in the long run. Hence it is important to make sure that you, as a business entrepreneur, affiliate yourself with a top-notch digital agency.
But first, let’s talk about why a lot of website tend to fail:
Why do websites fail?
There are several layers of a dynamite website that brings in leads and converts visitors. The design, the copy, and the user interface all couple together to form a brand website that produces results.
Following are some factors that might take away from your website’s success:
Lack of call to action
Being direct about what you want the visitor to do is key to triggering the purchase process. Labels like “Subscribe Now”, “Add to Cart” or “Buy Now” can help the customer finalize product purchase.
Bold CTAs encircled in bright colors can be pretty interactive and get the customers to come back continuously. However, it is important to make sure that how ever you make the CTA button it should be easy to find.
Speaking of easy to find, your landing page should not be difficult for visitors to figure out. The next step that gets visitors closer to purchase should be clearly defined. This is especially true for your lead generating pages. Not only should you be conscious of your CTAs but also be cognizant of the design.
An uncluttered design goes a long way. Minimal graphics and fields are easy to work with. Hence, even if the contact form is relatively longer the user would not get frustrated too easily. Make sure to put the most important information in front of your visitor’s vision.
Slow loading time
With a plethora of websites on the digital platform visitors don’t possess the level of patience needed to work through a slow website. In fact, statistics suggest that more than 50% of visitors abandon a website if it takes more than 5 seconds to load.
In fact, it has been found that brands diligent about their website speed experience a significant benefits such as increased conversions and longer user explorations.
No mobile compatibility
Make sure that your website has a responsive design. This means you are making sure that your landing pages and contact forms load quickly and fully on various devices. A mobile compatible device cuts down on the time wasted going home and accessing your website to purchase. Instead they can just make their purchases through your website instantly with their smartphones.